Saturday, January 26, 2013
RIM to debut a 30-second BlackBerry 10 commercial during Super Bowl XLVII
January 30th is an important day for RIM. On this day they'll show the world their new BlackBerry 10 OS and also a couple new BlackBerry smartphones. February 3rd will also be a milestone date as RIM will air their first Super Bowl commercial.
"BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tablets, will be featured in a commercial during Super Bowl XLVII." This 30-second commercial must have cost them a pretty penny and will air both in Canada and the United States. Frank Boulben, RIM's CMO, stated "A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year."
Apart from the 30 second spot, RIM is also planning on having "real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads." Part of RIM's BB10 marketing plan was to celebrity "influencers" to spread the word… so it'll be interesting to see what they have planned.
Source: MobileSyrup
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"BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tablets, will be featured in a commercial during Super Bowl XLVII." This 30-second commercial must have cost them a pretty penny and will air both in Canada and the United States. Frank Boulben, RIM's CMO, stated "A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year."
Apart from the 30 second spot, RIM is also planning on having "real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads." Part of RIM's BB10 marketing plan was to celebrity "influencers" to spread the word… so it'll be interesting to see what they have planned.
Source: MobileSyrup
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
Get it at BlackBerry World Co-marketing Logos
Get it at BlackBerry World Co-marketing Logos
The top of this week marked the rebranding of our store from BlackBerry App World to BlackBerry World, and with that the BlackBerry co-marketing logos have been updated as well. Visit the following page to start using the new logos to promote your app.
developer.blackberry.com/devzone/blackberryworld/blackberry_world_co_marketing.html
Changes in BlackBerry World 4.3
Changes of note include:
Feature image per platform: Submit a feature image that is specific to each platform
App icon per platform: Submit an icon image that is specific to each platform
Ratings and reviews per platform: Users now view ratings and reviews specific to their platform (BBOS, BlackBerry 10, BlackBerry PlayBook)
The Search Algorithm has changed
Details on BlackBerry World Search
With the recent upgrade to BlackBerry World 4.3, the BlackBerry World search algorithm has changed.
It now uses the following product attributes to determine search results. The attributes are listed in order of importance to the algorithm:
•Product Name
•Keywords
•Vendor Name
•Short Description
•Note that the Long Description is no longer considered by the Search algorithm.
Read the following developer blog to learn more about the algorithm changes and how to tweak your meta-data to better market your app.
Marketing Your App – BlackBerry World Search Optimization
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
The top of this week marked the rebranding of our store from BlackBerry App World to BlackBerry World, and with that the BlackBerry co-marketing logos have been updated as well. Visit the following page to start using the new logos to promote your app.
developer.blackberry.com/devzone/blackberryworld/blackberry_world_co_marketing.html
Changes in BlackBerry World 4.3
Changes of note include:
Feature image per platform: Submit a feature image that is specific to each platform
App icon per platform: Submit an icon image that is specific to each platform
Ratings and reviews per platform: Users now view ratings and reviews specific to their platform (BBOS, BlackBerry 10, BlackBerry PlayBook)
The Search Algorithm has changed
Details on BlackBerry World Search
With the recent upgrade to BlackBerry World 4.3, the BlackBerry World search algorithm has changed.
It now uses the following product attributes to determine search results. The attributes are listed in order of importance to the algorithm:
•Product Name
•Keywords
•Vendor Name
•Short Description
•Note that the Long Description is no longer considered by the Search algorithm.
Read the following developer blog to learn more about the algorithm changes and how to tweak your meta-data to better market your app.
Marketing Your App – BlackBerry World Search Optimization
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
Come Jam With Us At BlackBerry Jam, Now Part Of BlackBerry Live
That is right BlackBerry Jam is part of BlackBerry Live! Which will be held in beautiful Orlando Florida and will be in May when BlackBerry World Conference (Now BlackBerry Live) us normally held! The dates have been pushed back, but will be held From May 14-16. For those not familiar with BlackBerry Jam it's a time where BlackBerry sets their focus on the developers. At BlackBerry Jam Americas you can:
•Get a broad technical mix of content, from development basics to deep dive sessions to development time with experts
•Choose from a wide range of sessions that dig deep into the BlackBerry 10 platform and the opportunities for app differentiation
•Learn how to engage users with a beautiful UI and amazing user experience
•See how the Native SDK and BlackBerry® WebWorks™ SDK can work for you
Take your apps to the market with a profitable app development model that delivers real return on investment
Understand how to use BlackBerry World (formerly BlackBerry App World™) to turn millions of app hungry BlackBerry users into loyal, profitable customers
Connect with fellow developers and BlackBerry partners to compare and collaborate on ideas
So if you want to develop or are a developer this is for you. Just follow the link below for more information as well as a link to sign up for more information. We look forward to seeing you, so come jam with us at BlackBerry Jam!
http://www.blackberryjamconference.com/americas/event-info/why-attend
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
•Get a broad technical mix of content, from development basics to deep dive sessions to development time with experts
•Choose from a wide range of sessions that dig deep into the BlackBerry 10 platform and the opportunities for app differentiation
•Learn how to engage users with a beautiful UI and amazing user experience
•See how the Native SDK and BlackBerry® WebWorks™ SDK can work for you
Take your apps to the market with a profitable app development model that delivers real return on investment
Understand how to use BlackBerry World (formerly BlackBerry App World™) to turn millions of app hungry BlackBerry users into loyal, profitable customers
Connect with fellow developers and BlackBerry partners to compare and collaborate on ideas
So if you want to develop or are a developer this is for you. Just follow the link below for more information as well as a link to sign up for more information. We look forward to seeing you, so come jam with us at BlackBerry Jam!
http://www.blackberryjamconference.com/americas/event-info/why-attend
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
BBM Calls in BlackBerry 10 are Possible without WiFi
As you can see, there is an option for allowing BBM calls over the network connection. If you don't have a reasonably sized data plan, this could get pricey. It will be interesting to see how carriers handle the new BBM call feature in BlackBerry 10.
via BBOS
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
RIM Will Be Showcasing BlackBerry 10 At ITEXPO Miami 2013
RIM is leaving nothing to chance for the launch of BlackBerry 10. They are holding a WorldWide launch event on the 30th, as well as hosting enterprise events starting in February. Well they are also going to be showcasing BlackBerry 10 at the ITEXPO in Miami from January 30th to February 1st. This is a chance for RIM to get BlackBerry 10 into the hands of even more people who will be important of the success of BB10.
"ITEXPO (January 30 – February 1, 2013) offers a convergence of education, innovation, and networking. It's the only gathering where the entire community of communications and technology buyers, sellers, resellers, and manufacturers meet to forge relationships and close deals."
So if you are in the IT community, or just looking to do some networking, you can register for ITEXPO here. And don't forget to swing by booth #225 to see RIM and their strategy for the new BlackBerry Experience.
Source: Rapidberry
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
"ITEXPO (January 30 – February 1, 2013) offers a convergence of education, innovation, and networking. It's the only gathering where the entire community of communications and technology buyers, sellers, resellers, and manufacturers meet to forge relationships and close deals."
So if you are in the IT community, or just looking to do some networking, you can register for ITEXPO here. And don't forget to swing by booth #225 to see RIM and their strategy for the new BlackBerry Experience.
Source: Rapidberry
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
AT&T Agrees To Acquire 700 MHz Spectrum from Verizon Wireless
It isn't very often that two large competitors like AT&T and Verizon cooperate with each other, but it does happen. In an effort from both parties to improve their 4G LTE coverage, AT&T will be acquiring some 700 MHz spectrum from Verizon Wireless pending regulatory approval. The deal will cost AT&T $1.9 billion as well as Advanced Wireless Services (AWS) spectrum licenses in several markets, including Phoenix, Ariz., Los Angeles and Fresno, Calif. and Portland, Ore.
Hopefully this deal is approved, as it is does seem like it will benefit both AT&T and Verizon customers down the road. Hit the source link below for the full press release from AT&T.
Source: AT&T
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Hopefully this deal is approved, as it is does seem like it will benefit both AT&T and Verizon customers down the road. Hit the source link below for the full press release from AT&T.
Source: AT&T
Sent via BlackBerry Bold 9900 www.pcrx.weebly.com
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